Director of Marketing 2020 – Present
As the marketing director my role is to provide strategies to generate opportunities through various platforms or methods. Email marketing is one of them where I make sure a weekly campaign goes and the email piece is distributed through all available social media channels. The art pieces developed for email campaigns are also distributed to third party members where they use the content to use as Ads. My job is to also make sure the company website is up to date with the latest blogs all focused on keywords that help the website develop or establish a rank in a particular keyword.
Other responsibilities are to communicate with other third party vendors whether it is related to creativity or the company CRM, where support is a must in order to maintain a fully functional process.